At the same time I am exploring further possibilities with the vector graphic I designed.
Development: even more poster ideas.
The 'teen-style' graphic of this image has been approved by the project supervisor, so currently I am meant to produce more of this type imagery
At the same time I am exploring further possibilities with the vector graphic I designed.
At the same time I am exploring further possibilities with the vector graphic I designed.
Development: poster ideas
In previous post I analyzed what matters for the participants and high-lighted what values we should emphasize the most.
AS the time progresses I made several poster mock-ups to reference on a meeting concerning the media coverage of the Soccashot event meant to take place in July.
These were meant to illustrate the motivational phrases in the context of urban landscape (street) and provide reference for the final visual output.
Research: NIKE it up
Another step of my research was having an insight on the more popular sporting campaigns of brands such as NIKE and Reebok.
Naturally, due to highly commercial nature of such companies their perception varies depending on the target audience (some consider them inspirational, some other emphasize how these companies acclaim their fortunes by abusing the cheap labour in Asian markets).
Still, it has to be noted that the marketing campaigns of the sport big brands are remembered and tend to create a long-lasting impact.
NIKE FOOTBALL:
key elements:
-High-lights the impact people who participate in sports have (the audience all over the world, satelite broadcast)
-Voice-overs (storytelling).
-Detailed shots, close-up
-Features role-models
-No weaklings (survival of the fittest style) - IMPOSING A CHALLENGE (see NIKE CAGE: funny spot yet is says clearly "loosers go home")
(question: do we want to impose a challenge on people who theoretically are already challenged?)
commercials make people seem great so that the other feel ambitious to follow in their footsteps.
-Respect and consideration between the players
NIKE I CAN DO THIS:
Nike happens on the pitch and stays on the pitch. We are interested in what happens outside of it as well.
ADIDAS: Impossible is nothing campaign.
What motivates people?
Will the kids be confident to talk about their social backgrounds and say how streetsport has helped their problems?
Some people listen to themselves rather than listen to others. -- again, aims to boost one's self-confidence
Structure:
The big brand commercials are often stylized to be a movie. They often feature voice over, usually in a form of a motivational poem which is bound to stimulate people into accepting the challenge.
Yet according to the commercial the 'superhuman' motivation and spirit come from the advertised product.
What we aim for in the streetsport is to have the same sort of impact yet without the product placement.
It's not your shoes. It's you.
Naturally, due to highly commercial nature of such companies their perception varies depending on the target audience (some consider them inspirational, some other emphasize how these companies acclaim their fortunes by abusing the cheap labour in Asian markets).
Still, it has to be noted that the marketing campaigns of the sport big brands are remembered and tend to create a long-lasting impact.
NIKE FOOTBALL:
key elements:
-High-lights the impact people who participate in sports have (the audience all over the world, satelite broadcast)
-Voice-overs (storytelling).
-Detailed shots, close-up
-Features role-models
-No weaklings (survival of the fittest style) - IMPOSING A CHALLENGE (see NIKE CAGE: funny spot yet is says clearly "loosers go home")
(question: do we want to impose a challenge on people who theoretically are already challenged?)
commercials make people seem great so that the other feel ambitious to follow in their footsteps.
-Respect and consideration between the players
NIKE I CAN DO THIS:
Nike happens on the pitch and stays on the pitch. We are interested in what happens outside of it as well.
ADIDAS: Impossible is nothing campaign.
What motivates people?
Will the kids be confident to talk about their social backgrounds and say how streetsport has helped their problems?
Some people listen to themselves rather than listen to others. -- again, aims to boost one's self-confidence
Structure:
The big brand commercials are often stylized to be a movie. They often feature voice over, usually in a form of a motivational poem which is bound to stimulate people into accepting the challenge.
Yet according to the commercial the 'superhuman' motivation and spirit come from the advertised product.
What we aim for in the streetsport is to have the same sort of impact yet without the product placement.
It's not your shoes. It's you.
Development: Streetsport getting serious
This project has been put on hold for a while as I was involved in other works in the meantime
Streetsport as a project has picked up new directions and there was a lot happening: the event-planning team is working on organizing a Soccashot tournament which would be promoted with and by the Streetport.
The event is meant to be held in July, until then we have to raise the bar even further in terms of media coverage.
The outline is to design posters to promote the event. At the same time we are working on producing motion graphics for the website.
In order to get further materials to work on we gathered some media by the end of March.
by attending two heats in one evening (Torry and Garthdee Asda pitch).
Some pictures from that night which can be used to produce the posters:
Streetsport as a project has picked up new directions and there was a lot happening: the event-planning team is working on organizing a Soccashot tournament which would be promoted with and by the Streetport.
The event is meant to be held in July, until then we have to raise the bar even further in terms of media coverage.
The outline is to design posters to promote the event. At the same time we are working on producing motion graphics for the website.
In order to get further materials to work on we gathered some media by the end of March.
by attending two heats in one evening (Torry and Garthdee Asda pitch).
Some pictures from that night which can be used to produce the posters:
Development: Zahed's freestyle
Somehow I omitted this one.
This had quite an acclaim, hitting over 300 views on vimeo, which does not happen too often (for me, that is!)
The purpose of this video was to showcase Zahed Cheshty's skills for the purpose of providing someone to look up to for the kids.
This had quite an acclaim, hitting over 300 views on vimeo, which does not happen too often (for me, that is!)
The purpose of this video was to showcase Zahed Cheshty's skills for the purpose of providing someone to look up to for the kids.
Development: Streetsport poster ideas
And back to work I did go.
It's been a busy week for me, but it paid off with amazing output.
As for the streetsport project I was asked to design a poster for a 'teaser campaign'. Next week we plan to arrange another event which will allow me to take additional pictures and maybe some video while I am at it.
The poster
As of then I had to use the existing media we did get a hold of. So I took an old picture of Zahed (you have to have my word for it) from back when we shot the Freestyle sequence:
Aiming for an 'electrifying' impression I did the 'beta' version which looked something like this:
Following a brief brainstorming session we decided to push the 'energy' theme a bit forward and I introduced several static symbols around the ball. It follows the 'electric' theme we picked up in the title sequences for previous Streetsport movies. I also made the ball spin around giving it a sense of movement despite being under Zahed's foot. How energetic is that?
This step had the lettering slightly corrected.
I insisted on keeping it as simple as it is with no additional information except the website, which I think works well for the curiosity. A viewer is more likely to explore a concept which does not give all the details straight away (hence all the 'check out for more' 'come and see' etc.).
Unfortunately as 'are you game' apparently has some negative connotations (I think that on a long enough timeline one would be able to find some dirty meaning behind just about every phrasal verb there is, oh well).
So for now I am left with a blank template and a lot more thinking behind the word-games.
Hope to see it finalized anytime soon.
It's been a busy week for me, but it paid off with amazing output.
As for the streetsport project I was asked to design a poster for a 'teaser campaign'. Next week we plan to arrange another event which will allow me to take additional pictures and maybe some video while I am at it.
The poster
As of then I had to use the existing media we did get a hold of. So I took an old picture of Zahed (you have to have my word for it) from back when we shot the Freestyle sequence:
Aiming for an 'electrifying' impression I did the 'beta' version which looked something like this:
Following a brief brainstorming session we decided to push the 'energy' theme a bit forward and I introduced several static symbols around the ball. It follows the 'electric' theme we picked up in the title sequences for previous Streetsport movies. I also made the ball spin around giving it a sense of movement despite being under Zahed's foot. How energetic is that?
This step had the lettering slightly corrected.
I insisted on keeping it as simple as it is with no additional information except the website, which I think works well for the curiosity. A viewer is more likely to explore a concept which does not give all the details straight away (hence all the 'check out for more' 'come and see' etc.).
Unfortunately as 'are you game' apparently has some negative connotations (I think that on a long enough timeline one would be able to find some dirty meaning behind just about every phrasal verb there is, oh well).
So for now I am left with a blank template and a lot more thinking behind the word-games.
Hope to see it finalized anytime soon.
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