Project background

This project started back in October.
As of now it is still active and I keep adding content to it.


Project background:


The aim of this project was to provide high quality media/promotional materials for RGU Streetsport, a youth diversity project created by RGU: Sport. Streetsport aim to provide an alternative for the troubled youth by means of  hosting sport events in the 'troubled' areas of Aberdeen.


To promote competition.
The idea of sport competition is to draw them away from their troubled lives and allow for a better alternative. Using the image of grandeur and appealing to people's ambition, we want to create an effect similar to the one of major sporting brands (Nike, Adidas etc.).


Our visual products will impose self-confidence, Streetsport will be perceived as a seemingly exclusive community yet it is open for everyone.


Aims:


Produce a video which features scenes from the matches, behind the scenes footage,
information on the venues (website?)
impose the spirit of challenge, make the participants want to try harder.
"got what it takes?"


Streetsport. Everyone's a winner




The initial ideas was to provide video coverage for the upcoming heats in order to promote Streetsport and draw more participants to the project.


As the output was sport music videos, I started off by researching various sport related music videos and analyzed what was in my opinion good about them and which aspects could be taken a step further.