Research: motion graphics

Ironically much like the last semester, the biggest parts of the assignments tend to happen just as the semester draws to an end.

My next task for Streetsport was to design a motion graphics which would match the posters in terms of visual style and provide the viewer with basic information on Streetsport's agenda. This part was pretty serious as it would not only be included in my degree show stand but also displayed on a separate area.

So again I dug up a whole ocean of possible associations we went through when working on previous bits of Streetsport.

Urban, energy, sports, competitions, challenges, alternatives, and so and so.

In the end I decided to take this quite literally as the most obvious association with Streetsport is, well, playing the sports on the streets. In a bit of a short-cut, that is.

Anyway, in my research for motion graphics I came across this





Glencore by Patrick Clair.
Literally blew up my mind, not because of its shocking (apparently) content, but more the aesthetics of the graphic symbols.
This sequence combines information, statistics, numbers, images and tells the story simultaneously. It got me so much I even browsed what this Glencore is about. Quite an impact given that I am rather sceptical on following whatever shows sup.

Anyway, the collage, the infographic elements, limited usage of colours, a sense of urban area as well (not sure if fits here particularly but hey, textured walls always look good).


As of then (and probably now) my knowledge of After effects was not sufficient enough to picture how to operate so fluently in 3d compositing, so my plan (given that the time was short and I was rather reluctant on risking 'maybe managing to learn the 3d and then hoping to finish on time'), was to focus on something I am actually good at: use real video instead!



I give this some thinking as well and as a matter of fact the down side of working on real footage compared to working in 3d-compositing is... well, you can't be really this precise in therms of raw footage especially not having a complete plan concerning the total length, amount of images, number of sentences etc.
Plus after finding a wall which relatively fit to a 'humane length for such production'

I intentionally decided to shoot without stabilization to make the footage more shaky (thus more 'real').